IMD - Discovery Session, Social Media Strategy

In September 2015  attended I a discovery session at IMD with the interesting topic of Social Media Strategy. With  app. 70  people from different industries the session gave very good insights to the learnings and developments that different companies have done.

The session was done by Harvard professor Mikolaj Piskorski and he gave a very practical and inspiring seminar with a number of great business cases.

Below you can see my notes and thougts from the session.